Abstract:

Today's Internet technology makes us very little prepared to be able to control and sanction the increased number of users and those who provide services with questionable behavior. The model whose results are presented in the paper welcomes the ethical behavior of online consumers and aims to outline the seeds of a consumer protection also from a legal point of view in accordance with current European regulations and not to shadow the financial profit of the participants in the electronic commerce. Trust model for consumer’s protection (TMCP), by introducing factors with greater relevance and a new element of the unfair reputation of contracts offers higher robustness and accuracy of the consumer protection model and also does not create the false impression that the sellers would not obtain profits from this system of trust.