Abstract:
Due to its need and availability, purchase of packaged food products, often done with different distribution formats: hypermarkets, supermarkets and traditional shops (grocery stores, convenience stores). The objective of this research is whether the degree of planning of such purchases and the fact of attending several distribution formats impacts or not their level of knowledge of the prices of products they usually buy. It appears that the use of a written list of their planned purchases and attendance of several stores both are positively related to the knowledge of the price. In contrast, the socio-demographic variables are not linked to it.
