L’évaluation de l’utilité de information dans les systèmes d’information marketing et son impact sur les avantages stratégiques

Abstract:

The researchers underlined a relation between information quality and quality in the decision making which impact on the organizational strategy. The interest of this search lies in the explanation of the relation between an aspect of information quality management in an information system and the performance on the organization’s strategic benefits. This relation includes the aspect “usefulness” of information quality and various types of organizational outcomes. This research argue that paying attention to the improvement of one of quality dimensions identified as significant explanatory variable is likely to be associated with an improvement with organization’s outcomes