Abstract:

In developing countries, role of women in business sector is continuously improving. As a result, women entrepreneurship and women owned enterprises have also been encouraged in Pakistan. Current research is based on analysis of life cycle development phases from which women owned enterprises have to go through in order to become successful. As a primary data source, face-to-face interviews with owners of successful women owned enterprises were preferred. Data collection process was divided in to two phases i.e. Phase-I and Phase-II. After data collection, qualitative analysis has been performed using NVIVO.  Findings provide both generic and specific factors involved in life cycle development of women owned enterprises. This research provides a brief look at life cycle development model followed by successful women enterprises. Outcome of this research work is a theoretical finding which can be utilized by entrepreneurs owning small scale enterprises to improve their level of performance. Present research study can also be helpful for potentially talented women entrepreneurs interested in setting up their own business.