Abstract:

Social Media E- offer significant potential for the adoption of the relevant members of the virtual community information. It is therefore appropriate to examine the perceptions of information created, as well as the motivations of members of the community that encourage the adoption of information as a tool for decision making .The aim of our research is to investigate the impact of perceptions of information created and motivations for adopting the latter on its acquisition as a tool for decision making in E -Media social while presenting the assumptions and conceptual research model illustrating this. Based on a quantitative study of 416 volunteers used the web and virtual communities. A principal component analysis and regression was used to validate the assumptions made and to meet the objectives of our research by measuring the relationship between the different variables.