Abstract:

The basis of the functioning of every enterprise is its ability to move efficiently and effectively in the business space. This ability depends on a number of conditions, both intra-sectoral, on which the company can have a direct impact, as well as macro-environmental, political and legal, cultural and social, economic and technological and organizational. The analysis of macro-environmental conditions can be a determinant of wise use of company's resources and lead to success despite the change of its macro-environment. In the article such an analysis was carried out in relation to a particular joinery manufacturing company in a situation of a pandemic economic slowdown. This analysis for the adopted case study allowed to determine the magnitude of the forces of positive and negative impact of individual macro- conditions.