Abstract:

Physical appearance is a major factor that can alter our ways of thinking and behaving. When it comes to the hiring process, the impact of the picture used on the curriculum vitae (below-mentioned CV) is often neglected. Right from the first glance, it could impose its primary moral and social sanctions on the individual in question. Our study aims to determine the circumstances under which physical appearance can influence employers’ choices. Hence, we will analyse moderating effects of facial aspects, especially the use of cosmetics as an embellishing agent. The results of our study, which were obtained through multiple correspondence tests concerning ready-to-wear salesperson job offers, have served to evaluate the extent of this impact. In order to increase external validity of our research, we chose to explore two different fields grounded on two different countries: France (n=200) and Italy (n=200). Moreover, we selected two young 27 years old women (a Caucasian and a North African). While all things being equal, the hypotheses that were tested during this research study help demonstrate that this phenomenon is highly correlated to the changes in society.