Abstract:

Annoucement to the restrited movement control due to pandemic can bring food shortage fear among the netizen. This paper presents descriptive data and analysis on goods purchasing behaviour among consumers right after the first phase of the MCO was announced. A survey was conducted throughout the country including Sabah and Sarawak using an open-ended questionnaire that was distributed online. A quantitative method with a descriptive research design was adopted to explore insights obtained from the  data collected in relation to the objective of the research. A total number of 485 adults from 14 states provided valid responses to the online questionnaire. Primarily, the questionnaire solicited open-ended responses about participants’ involvement in goods purchasing activities and items that they gave prioritize when buying after the first MCO was announced. As a conclusion, the data collected provided an initial record on the important goods that consumer looked for that they felt could help them to survive during the MCO period.