Abstract:

Since smartphones entered the market the need for them has exploded, today 85% believe that their mobile is a central part of their life. Despite the major focus on mobile devices and increased budgets, there are still many organisations missing a strategy for mobile devices. This article investigates the most important steps to take when implementing a mobile device strategy by conducting an empirical study with interviews with CIOs or equivalent roles in 13 organisations with 50 to 15 000 employees. The result is an improved framework for mobile device implementation.