Abstract:

The competitive development of industrial enterprises assumes an active attraction of both external investments and internal reinvestments into the enterprise’s innovation environment. Many factors of the external and internal environment, their mutual dependence and heterogeneity, require to take into account the influence of both each of them and all of them in the aggregate on the investment attractiveness of market participants to justify the investment policy. It is proposed to define the investment climate in the field of the enterprise's activities as a combination of current and forecasted economic, business, innovative, political and other factors that predetermine the risk degree of investments and the possibility of their effective use, taking into account the dynamic nature of the relationship between the investments and the effect of a various socially significant nature. Binary indicators of the external environment, the internal environment, critical indicators of economic activities and critical indicators of the innovation development level, as well as quantitative indicators of economic activities and the innovation development level should be identified in the combination of factors of the external and internal environment. The estimation of the investment climate is formed as an integral indicator, taking into account the number of indicators of each group, the acceptability of binary indicators, integrated indicators of economic activities and the innovation development level for the variants being compared, taking into account the scale of enterprises and the weight values of the indicators of each group. The authors present analytical dependencies for calculating the values of quantitative estimations of integrated indicators of economic activities and the innovation development level. They consider the options of the rigid and soft approaches to estimating the acceptability of binary indicators and propose the corresponding quick choice algorithms for the final justified choice of the investment object without a thorough search of all the potential options.