Abstract:

This study analyzes current and future company use of various new technologies, such as management software, employing a technology acceptance model (TAM) optimized by the inclusion of experience with other technologies (Internet, email, EDI, B2B). It examines whether relationships in the model change according to sectors to which companies belong, that is, if there exists a moderating effect of industry. The study applies two types of analyses: structural and multisample. The results show, on the one hand, the direct effects upon the future use and the indirect influences exerted by technological compatibility, PEOU and PU. On the other hand, “industry effect” modifies two important TAM relationships: the influence of ease of use upon intensity of use and the influence of intensity of use upon future use. Consequently it affects the company behavior regarding technology.