Managerial Communication in Tourist Industry

Abstract:

Effective and accurate managerial communication is a crucial part of management and acts as one of factors to become a successful manager. This article´s authors carried out research among managers in tourist industry to find out their opinions on communication and how communication is used during their working day as well as the assessment of different communication channels for delivering content to the addressee. Individual variables have been applied to statistical dependency testing methods that have enabled either to validate or refute hypotheses. The research outcomes show that despite the current trend towards using electronic means of communication, the most common mode of communicating with colleagues is "face to face" communication. This type of communication was also rated by respondents as the most important for transmitting the message to the addressee. It has failed to prove the dependence between the frequency of communications and the level of management, gender, age of respondents, and organization size. This dependence has not been proved even in relation to the evaluation of the different ways of communication significance for data transmission.

nsdlogo2016