Abstract:

The article is aimed at studying the possibility of using cultural forecasting method to predict market behaviour due to the one-man executive bodies decision making process. The cultural forecasting method was developed by the author of this paper for forecasting threats at an international area for all countries. In this method the author has used the knowledge of the decision makers’ mindset which was created because of the rise in the specific national culture’s circle. In this article the author conducted the research to check the possibilities of using the same method and knowledge as well to forecast inter-companies decision making process. The research question for this purpose was: Can the values adopted for cultural codes also be used for individual codes to predict the decision making process of individuals?, and the research aim: Determining the effectiveness of individual codes in forecasting the decision making process of individuals.The author has used analytical, synthetic and comparison of theoretical research methods as well as an observation as an empirical research method to achieve the above assumptions.