Abstract:

This study aims to set the concept of "industrial market knowledge", according to the four dimensions; consumer knowledge, product knowledge, producer knowledge, competitor knowledge and supplier knowledge.

These dimensions are theoretically tested according to several previous studies using the descriptive analytical approach, and it was found that market knowledge is the most influential marketing tool on the industrial enterprise's performance in achieving a good perceptual reputation in the environment, while market knowledge achieves great efficiency in convergence between firms, which enables economies of scale.