Abstract:

This short paper highlights public awareness and behaviours towards herbal products that are marketed and communicated as remedies for men’s reproductive challenges. As a pilot study intended for future collaborations, this paper surveys the opinions of men and women living in Lagos mainland, Southwest Nigeria. We operated one thousand copies of a questionnaire on the respondents. Preliminary results show the high level of awareness of men’s reproductive problems needing solutions. Facilitating this awareness, according to the respondents, were marketing communication tools used by corporate manufacturers to position their herbs as solutions to manhood problems. This pilot study recommends counter actions against deceptive marketing and communication of herbal aphrodisiacs. It also presents opportunities for collaborations for further researches on the same topic.