Abstract:

For a better orientation towards the patient, the medical organizations have adapted to the digital era and planned and unplanned online communications, further interpreted by consumers, have become part of the message life cycle, thus contributing to the story of the medical brand. The medical organizations have oriented towards improving the value of offering positive experiences to the patients, most often offering a positive experience at every contact point in the organization. A positive experience leads to content patients, which leads to loyal clients. In 2019, the medical practice of the organization should concentrate on accessing patients by digital content and the digital tools it uses and prefers.