Abstract:

The development of information technologies has driven to rapid advancement of information, generation of various data sources and the evolution of the new tools and technologies that improves the communication and distributes the information through several digital marketing platforms. These platforms support the businesses by accessing the data and information stored in various databases, servers, warehouses and perform data analysis including different data mining techniques, prototypes and programming languages that is cost effective for the organizations.

The present study aims to simplifies business marketing activities and keeping record of the data used and generated during business. The exploration of this system enables, streamlines and identifies the core functions of the marketing activities. However, the study conducted takes the approach of identifying the organization’s requirements that suit appropriate type of e-portal, looking at the functions, main features and over all of the e-portal system. This study will cover the prototype design of e-portal, the main applications that meet the consumer preferences, and also determine the method of development of the electronic marketing system such as HubSpot, API, LARAVEL, PHP, MySQL database server and web design.