Abstract:

The article presents a marketing research project carried out by the Hyperloop Consortium as part of the implementation of the project "The potential for the development and implementation of vacuum rail technology in Poland in the social, technical, economic and legal context", implemented under the strategic research and development program "Social and economic development of Poland in the conditions of globalizing markets GOSPOSTRATEG" with funds from the National Center for Research and Development in Poland. The paper presents assumptions, goals and implementation of several research methods and tools to determine the level of social acceptance of travel conditions in vacuum railroad vehicles. Since individual passengers were intended to be the beneficiaries of the innovative mode of transportation, it was important to design a study that would most fully explore the attitudes, expectations and concerns of travelers toward the vacuum rail.