Marketing Strategy of a Chinese Company when Entering the International Market

Abstract:

Market conditions are forcing companies that yesterday relied on their image and the natural flow of customers to actively engage in advertising and promotion. And all because the competition is actively growing, and the ideas of people who want to get additional education are changing. Many people prefer to study remotely or use Internet services. In order to develop in new markets, companies offering educational services must use all kinds of promotion tools. And primarily on the Internet. Internet promotion allows the company to advertise information inexpensively and quickly about services around the world.

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