Abstract:

Electronic commerce has become a necessary tool for companies to cover new segments, in addition to creating new organizations dedicated only to this type of commerce, reducing costs and generating a higher profit margin. Marketplaces are web showcases that exhibit different products from different areas. These have developed various post-purchase activities more relevant to consumers to generate satisfaction. Likewise, the generation of satisfaction generates the intention to repurchase in the customers of the marketplaces. A PLS-SEM analysis was used to respond to the hypothesis. The results showed a direct relationship between post-purchase actions and satisfaction; likewise, post-purchase actions influence the intention to repurchase; and satisfaction is highly related to repurchase intention.