Abstract:

Against the background of the global implementation of technological solutions in all areas of organizations, business schools create separate educational programs focused on business management in the digital economy era, and introduce new elements into existing programs. Working with big data and its analytics are being actively implemented. At the same time, digitalization is implemented through the dissemination of new formats (online training). Many business schools run fully distance learning programs. The pandemic, of course, gave this process an acceleration, but the transition to online even before it was a general trend. In general, the MBA market in Russia, despite the economic crisis, retains its position and even grows in monetary terms. . However, there are a number of trends that can significantly worsen the situation of the industry.