Abstract:

The multifactority and dynamism of the modern market constantly change the conditions of functioning and development of business organizations, which contributes to their activation to the search for new forms and methods of management that ensure their sustainable development. The inability of many enterprises operating in market conditions to adapt quickly to the changing conditions of the external environment leads them to a state of bankruptcy. The conducted statistical research indicates that in Russia the share of liquidated enterprises increases every year. This suggests that a much smaller number of enterprises come to the market than leaves it, which means that the problem of effective management, which would ensure the sustainable functioning and development of enterprise organizations, is urgent in the conditions of limited resources and requires non-standard and comprehensive approaches to its solution.