Abstract:

Bali as a destination with great tourism potential was hit by natural disasters recently, including Mount Agung eruption and earthquakes that make tourism condition declining. Therefore, efforts to provide effective information related to current disasters through a variety of media need to be done to restore tourists’ revisit intention. The purpose of this paper is to study the effectiveness of information dissemination through e-WoM on social media, government social media, and news media on Bali’s destination image and its influence on revisit intention post-disaster. Two hundred and twenty-two self-administered questionnaires were distributed through convenience sampling online and completed by Indonesian tourist as respondents. Reliability and validity of measurement scale were checked, and structural equation modelling was applied to examine the relationship between the proposed variables. The empirical results suggest that: eWOM and government social media positively influences the destination image of Bali; news media has no significant influence on Bali’s destination image; destination image of Bali have a significant relationship with revisit intention; and government social media has the most significant influence on destination image than eWOM in social media. Several managerial implications concerning the strategy of promotion through each media are discussed in this study.