Abstract:

The relevance of the research topic is determined by the fact that in modern conditions problems of enterprises survival are exacerbated. This is due to the substantial increase in competition, especially in those areas where there is a high variability of technological and organizational business conditions, particularly in telecommunications. Effective management of the telecommunication companies requires the system of performance indicators. The composition of these indicators is determined by the criterion of efficiency, specificity of activity of the company and features of its external and internal environment. The authors developed a balanced scorecard to evaluate the efficiency of enterprise management for small business in the telecommunications industry. It is adapted to the specificities of small communications companies. Testing of the system at the Russian enterprises reaffirmed its adequacy. There is recommendation on the use of the developed system of indicators in the practice of management.On the basis of the proposed model there were calculations of the performance indicators on the basis of revenue and costs of operators. The model allows identifying inefficient segments of operator’s network and excluding them. The proposed model is universal and can be used by different countries and companies under influence of internal and external factors, allows evaluation and prediction the situation for the future period, allowing the managers of the small telecommunication companies to act proactively in dynamic conditions of business environment.