Abstract:

Digitalization has experienced significant progress and development. However, this was not the case in insurance industry, since the mindset of digitalization as a component that adds 'operating costs' and not an investment that must be done. Digitalization affects the distribution method. As the main purpose of every business is acquisition, it is important to know factors that significantly influence the decisions to purchase insurance services. Some of the factors used in this study include Acceptability of Insurance Terms and Conditions, Insurance Company Competence, Monetary Behavior towards Insurance, and Chance to Discount Premium Amount. This research was conducted using sequential mixed method analysis, which consists of 2 phases, namely the qualitative phase with in-depth interviews, and then continued with the quantitative phase with the survey assessed using Likert scale. Based on the research conducted, it is known that Acceptability of Insurance Terms and Conditions and Insurance Company Competence have a positive and significant effect on Decision to Purchase Insurance Services. However, Monetary Behavior towards Insurance and Chance to Discount Premium Amount do not have a positive and significant effect on Decision to Purchase Insurance Services.