Abstract:

The article is devoted to the search for effective methods of involving of young generation in use of banking services and adopting existing instruments to their needs. For that reason specific features are analyzed, such as saving rate, terms of investment of funds etc. Financial strategies are formed and assessed by offering to respondents different surveys. The main outcome is weak long-term perspectives for savings both at personal and social levels. Investment and pension behaviors are analyzed as well resulting in the outcome that confidentiality is treated by that generation the highest, i.e. cryptocurrency. The study of the financial behavior of the digital generation is relevant not only at the theoretical level, but also has great practical importance in improving the efficiency of financial management in general, as well as the financial institutions themselves. Mobile technology has the potential to increase the efficiency and the usage of financial services for the broad audience. Many of these services, however, are traditionally delivered in a group setting. Digitization may then disrupt the existing social architecture, leaving its overall effect uncertain.