Abstract:

The market of universities in Poland is changing dynamically - these changes result from several factors determining their functioning, both domestically and and internationally. The most important factor influencing the shaping of the higher education market is the progressing processes of globalization and integration. In the conditions of modern globalization, there is a clear increase in competition in all areas of life, including (and perhaps above all) in education. Education is the most important element in shaping social attitudes and is an indicator of the competitiveness of both the society and the entire economy.