Abstract:

This research bears a theoretical interest for researchers who interested in the behaviour of subscription in life insurance. Therefore, this work is useful for practitioners in this sector. In this respect, our hope is to identify the reasons of the drop in sales of life products in our Tunisian market. Hence, it’s our duty to find the recommendations to promote this industry’s life insurance. The model, we propose, summarizes the variables that significantly explain the behaviour of the underwriting of an insured in the Tunisian market.