Abstract:

This paper focuses on seniors’ loyalty which is becoming a central concern for a decaying tourism in Tunisia, knowing that this latter is losing appeal in terms of hotel services. Because foreign media excessively portrays Tunisia as a risk and an insecurity destination, tourists’ caution with the country is heightened. The aim of this paper is to propose a theoretical model that would explain the impact of perceiving hotel quality services and the risk related to a destination on seniors’ loyalty through examining the mediator role of the relational variables satisfaction, trust and commitment.