Abstract:

Recent advancement in digital technologies has re-shaped the nature of entrepreneurship. The social media, for example, offers a platform for multiple actors to engage in entrepreneurial activities beyond their immediate environment. Therefore, the integration of technology in entrepreneurial activities has created huge potential for socio-economic outputs. The present study draws on the social cognitive theory to propose a model explaining the cognitive and social factors influencing individuals’ engagement in entrepreneurial activities on the social media platform. The proposed model will be tested with data to be collected from youth within the Klang Valley area of Malaysia.