Abstract:

Globally, e-learning has become the fastest growing sub-sector of the global educational market, as seen in the US market, because the demand for post-secondary education is increasing. Concurrently, the demand for post-secondary education is increasing because employment opportunities are decreasing. Most higher learning institutions implemented e-learning either as blended learning or as online learning services. Against this background, this study was undertaken to examine the relationship between the instructor’s characteristics, university’s support, system quality, information quality and service quality with  the motivation to learn. Adopting  the survey research method involving 250 respondents in a university setting, the study found that all hypotheses are supported.