Abstract:

Trust has been identified as the key to e-commerce because it is crucial wherever risk, uncertainty, and interdependence exist. The strong association between the high level of trust and the banking sector has not yet been fully translated in the electronic world. Empirical research in this area is beset by conflicting conceptualisations of trust construct and inadequate understanding of the relationship between trust, its antecedents and consequences. The aim of this paper is to develop and validate a model of trust.