Abstract:

As a result of the processes of globalization, the openness of the modern world to universal values and the use of modern technologies of digitalization, the speed of dissemination and accessibility of information, the cultural space of nations and states cannot avoid the conflict of national self-determination and identification. The most sensitive to the conflict between universal and national values is the young population under the age of 35 years old. Social stereotypes of behavior, values, moral attitudes of this population group are unstable and subject to external influences. The conflict arising between universal values and traditional national stereotypes can lead to difficulties of national self-determination and loss of national cultural values.