Abstract:
Virtually all the markets are influenced by the information asymmetry. Its rate differs throughout the markets and if the invisible hand of the market does not solve the problem, e.g. through signalling, the regulation means are applied accordingly its negative impact. The information asymmetry issue is very wide one. This paper deals with the problem and possible solution to the problem of obtaining the price information. Then the consumer is able to create an individual market overview as a base for one’s optimal decision. Although the banking business is one of the most regulated sectors of the economy in the European Union (thereinafter as EU) retail core banking services (thereinafter as RCBS) market is being mostly untreated regarding the information asymmetry on price. RCBS represents general retail current account provided services.