Abstract:
In the age of digital society, every time online consumers are on the Internet, they are exposed to rather diverse arketing stimuli, because in marketing the visual element is essential. The paper presents two case studies, one of them carried out by using neuromarketing instruments on a small group of subjects, where there were tested and analysed the perception of consumers regarding the presentation, the shelf visibility and the positioning of honey as a natural food in the consumer’s mind, and the second case study is a quantitative research of the online survey type, carried out through a questionnaire on the esurveyspro platform, which has had a sample of 353 respondents. The data has been processed using the facilities offered by the platform, along with the statistic toolbox of SPSS 20.0 where variable have been analysed. The quantitative research was conducted in a short period, from 5.02.2015 until 26.02.2015. This paper shall deal with visual marketing and the technology and instruments used for the observation of the consumer’s behavior.
