Abstract:

The development of modern business technology gives an opportunity for future virtual entrepreneur start-up a product, build their very own empire with a very low cost and no borders interactivity with the consumer because the information easily accessible. The best choices to empower the future virtual entrepreneur is the Nexus generation. This paper aims to present the reviews on Nexus generation behaviour and analyse the reasons why the Nexus generation is suitable to become virtual entrepreneurs. Today is the era of technological advancement. Many researchers in the Social Sciences claim that Nexus are the first generation of this era of technological growth. They are well educated, confident, achieving, take advantage of opportunities, and are digital superstars. The problem is the unemployment rate among the Nexus generation and their opportunities to become entrepreneurs. Therefore, the purpose of this study is to investigate the entrepreneurial potential of the present Nexus generation graduate and to understand the qualities which contribute to them becoming virtual entrepreneurs. The significance in this study is that it will contribute to the development of Malaysia's growth in line with National Strategic 2015 set by the Government.