NOUN’s Deployment of Instructional Video: Appraising Students’ Attitude and Adoption of the Innovation

Abstract:

The introduction of instructional video technique by National Open University of Nigeria in 2014 was to enhance learning at a distance and with the expectation that it would be embraced by the students to improve their learning capacity. However, little attention was paid to students’ awareness and readiness to adopt the innovative technique within the time of its introduction. This study investigated NOUN students’ awareness, perception and adoption of the technique within the first 24 months of its introduction. Anchored on the technology diffusion of innovation theory, the research sought to discover the awareness level, and attitude of students and their adoption of the initiative within the period. Survey method was used with structured questionnaire administered to 120 respondents selected purposively from four study centres in Lagos, Port Harcourt, Owerri, and Abuja. Data was analyzed using simple percentage and cross tabulation. Findings show that the percentage of students who knew about and adopted it was still quite low after two years of its introduction. The majority of the students, however, showed a positive disposition towards the new method of teaching. The result further showed that most of the students got their information about it from their colleagues, rather than from official communication channel of the university. The study concluded that even though the instructional video technology was positively perceived, most of the target students were not aware of it in good time due mainly to poor communication.  The paper recommends that in future, the introduction of any innovative, technology-based idea especially targeted at students should be properly publicized in order to secure popular cooperation of the key target audience.