Abstract:

Our customer behavior in a grocery store is based on functional magnetic resonance imaging (FMRI). FMRI information from certain brain areas were derived a priori. The following were hypothesized for positive contribution: nucleus accumbent, medial orbit pharmaceutical cortex, amygdala, hippocampus, lower head gyrus, and dorsomedial prefrontal cortisone, hypothesized as contributing to sales in prefrontal cortex and insulation. The paper looks at findings from previous FMRI research on consumer behavior, to assist consumers in understanding FMRI, and underlines the features that make FMRI an appealing implementation of marketing research. Biscuits Industry is India's largest food industries.India is considered to be the second largest producer of biscuits in the United States. Biscuit is a hygienically prepared balanced snack food that is available at very affordable prices, quantities and tastes. The growing health consequences, rising health coverage, increasing physical concerns, a changing lifestyle and higher health-care costs have led to a healthy direction for the cookies and biscuits market.