Abstract:
Social media in government has attracted the attention of an increasing number of scholars and practitioners in the last decade. However, most of these contributions have presented the experiences of government agencies in developed countries. This study attempts to examine the current presence and use of social media by government agencies in a developing country, namely Oman. A ‘netnography’ approach is employed to evaluate the presence and use of social media by 59 government agencies across various sectors in Facebook, Twitter, YouTube and Instagram. Despite the benefits and promises from using social media, the findings of this study indicated that there is a limited utilization and leverage of social media by Omani government agencies.
