Abstract:
The online publicity/advertising is a form of promotion utilizing the internet as an quasi-exclusive means of marketing, serving to attract new customers in larger numbers at costs as low as possible. The online advertising is considering actions by which the organization submits to general or specific audience information on its products and services, its brand names or more about itself. The online advertising success depends significantly on a solid knowledge of the advertising domain in general, on a good knowledge of internet as a medium of communication as well as on the consumer reaction and feedback. As it is an area of utmost interest, where time equals money literally, the air transportation and especially the low-cost air transportation involves a need for a versatile and offensive online advertising. The case analyzed is paradoxical underlying perhaps the microeconomics principle of communicating vessels applicable to any system, but favorable to consumers (in this case). Even inconveniencies occurred (more fees, more curious requirements), by overall, hence in a balanced situation, the possibilities to get sound and in a shorter time at destination, is more appreciated by the consumers (passengers).
