Operating Strategies of SMEes and the COVID-19 Crisis

Abstract:

The COVID-19 crisis caused major disruptions to the operations of SMEs. Companies have adopted a variety of approaches to the situation, many of which have had to take emergency measures to ensure business continuity. This paper focuses on presenting the types of action strategies that can be implemented during the COVID-19 crisis by SMEs. It also sought to answer the question: whether there is a relationship between the category of the company and the type of strategic responses chosen.