Abstract:

This article deals with the operational and economic requirements of innovative products designed to prepare business plans, development programs, etc., based on the application of the theories of economic equilibrium and product competitiveness, presented in the form of an integrated model for the evaluation and management of production competitiveness «price – quality». The performance indicators of products in practice are the result of attained quality characteristics of a product. It is shown that the quantity and the quality of performance indicators are proportional to manufacturing costs.