Abstract:

There is limited research on RASCI matrix and its theoretical and practical value. This qualitative research study examines the role of the RASCI matrix in improving team efficiency, accountability, and communication within SMEs. Acknowledging the robust role of structured communication and clearly defined roles in SMEs' success, this study uses a systematic literature review, complemented by interviews with three top managers in two SMEs, to gain insight into the practical application and effectiveness of the RASCI matrix in real-world business environments. The literature review identifies trends and challenges in SME management, especially around transparent communication and streamlined decision-making processes. In-depth interviews with top managers from two SMEs deliver a practical understanding of the impact of RASCI on business marketing, communication and team dynamics. This study also involves developing and implementing a RASCI matrix tailored to each organization, revealing its adaptability to various managerial structures and communication needs. Findings from this study contribute to existing knowledge on business marketing tools for SMEs and offer actionable insights for SME leaders looking to enhance team efficiency and accountability through structured role allocation and communication channels