Abstract:

In the modern world, our planet is turning into one large transnational market and the significance of studying economic behavior and building workable economic models is increasing dramatically. It's becoming more important to analyze the results of agents' interaction with each other within the global institutional environment considering the accelerating development of means of communications.  This happens for a number of reasons. First of all, the development of Internet resources reduces the national and social boundaries and enhance the involvement of each individual into the global market. It also leads to a deep social request and dependence on expert assessment of those who are considered to be opinion leaders. Secondly, today social network algorithms adapt to user preferences, creating the echo chambers and information bubbles, which on the one hand protects the user from unpleasant information, but on the other hand creates a communication vacuum that shut other relevant voices, complicates the process of interaction between different social groups and, therefore cut an access to a relevant information. Third, a new phenomenon of the economic agent's group virtual actions emerge. Individuals do not tie with each other in the real world anymore, but they become a part of imagined online communities that prescribe a certain normative model of user behavior. Finally, altogether these aspects of the modern world indicate the issue of political manipulation in favor of specific interest groups, hindering the implementation of the open access order.