Abstract:

Following presentation substantiates and elaborates the concept of Parametric Strategic Management, where the managerial performance is enacted by institutions, or otherwise, so-called “rules of the game”, thereby ensuring the development of companies and markets towards target attractors  – steady states and operating modes through sustainable paths of development. The Coase theorem provides an economic justification for that concept. Based on that approach, following models are built: model of creation of sustainable competitive advantages for the company; model of parametric stimulation of market entry for economic actors under bounded rationality; general model of parametric management of company development towards target attractors on the base of SWOT-matrix.