Abstract:

Rapid technological development has contributed not only to facilitating the life of the average person, but also to increase the level of complexity of activities related to gaining a competitive position and acquiring and maintaining clients. The reasons for these problems include lack of understanding and communication between interested parties. One of the ways to solve the problems raised is the introduction of a partnership between the company-employee-client line. As research has shown, employees and external clients are willing to cooperate with, and act for the benefit of the company. Partnership in physical cooperation requires a partnership at the information level. Sincerity, honesty and reliability in the information exchange process allow to gain benefits. The company has the opportunity to gain better competitive position and the external client has the opportunity to meet the information needs related to his everyday life, including purchasing choices. The purpose of the article is to show the problems that arise from the lack of understanding and communication, as well as the benefits of introducing partnership in business. In the article, the results of surveys conducted among clients and employees, will be presented and analyzed. The study conducted in 2018 covered 357 first and second degree, full-time and part-time students, working and not working at the Faculty of Management at the Częstochowa University of Technology. This choice was dictated by the fact that these people are already, or in the future, responsible for business management issues, in addition to clients of businesses. The results of the study and the interviews conducted with employees, clients and employers will also be presented.