Abstract:

The purpose of this article, to exploratory vocation, is to study the perception of hospitality in distribution according to the origin of the customer. From the analysis of the interview guides conducted ten clients encountered in a hypermarket in two countries (Tunisia and KSA) we find, first, that the cultural specificities of the countries play a crucial role in the way of perceiving the hospitality in the merchant space. Then, the impact of hospitality on the consumer behavior and consumption experience is different from one country to another. The theoretical contributions and managerial as well as future research routes will be cleared.