Abstract:

Within the frame of corporate social responsibility, corporate volunteering programs repre sent a common and fast-growing initiative adopted by firms, whereas literature supports the premise that such programs are able to provide numerous benefits for firms. Thus, by sur veying 238 Portuguese students, this study examined whether and how the existence of cor porate volunteering programs had an influence on the socioethical perceived attractiveness of a potential employer, while also pondering the existence of an indirect relationship be tween CV and employer attractiveness, mediated by the individual perception of corporate morality. Results provided by a structural equation model indicate a positive relationship orporate volunteering, perceived employer attractiveness and perceived corporate morality, and also support the hypothesis that corporate morality can act as a mediator vari able. These results establish an important theoretical and practical contribution regarding the importance that prospective applicants attribute to corporate volunteering, when evaluating a potential employer.