Abstract:

Internet constitutes a tool of distribution and communication extensively adopted (Hoffmen and Vovaks, 1996 ;Bauers and al, 2000,; Lévy, 2000,; Gavard-Pereet, 2003). Its main advantage is its everlastingness. It offers to firms large possibilities of communication (Dufour, 1998) and of widening of the markets (Kelch and Klein, 1996). The contribution of a web site resides essentially in its value for the individual (Bressolles and Nantel, 2005). The norms of conception of a web site are important factors facilitating consumer's acceptance. The use of electronic trade is limited, for example, by the difficulty of manipulation of the computer for the non initiated (Gonzales, 2001). The capacity of manipulating the web is thus a fundamental element to its adoption. In the same way, the reticence of the individuals to the adoption of Internet is an individual characteristic that limits the use of Web sites. Innovativity is the essential explanatory of purchase throw the web site (Donthu and Garcia, 1999). The value experienced through the visit of a Web site is important to determine its utility to the individual. It explains the person's ulterior behaviour toward shopping on the web. The study of the consumer's satisfaction about the visit of a Web site is also essential to understand his final choice. The present research verifies the existing relations between characteristics of a hotel web site, the person's innovative character, the value of the visit, the consumer satisfaction as well as his intension to purchase on line.