Abstract:

Product packaging is an important sales tool which plays a key role in marketing communication by initiating and establishing contact with consumers. Changes in buyers’ perceptions of the functions of food product packaging, and its specific elements, are influenced by many factors, including the dynamic development of the food industry, the expanded selection of products, changes in the lifestyles of buyers, and the increased significance of large-surface and online commerce. Currently the changes being brought about by the COVID-19 pandemic are having a special, multidimensional, impact on most aspects of life.